LOGO DESIGN: KEEPING IT SIMPLE
THREE TIPS FOR FREE AND INEXPENSIVE LOGO DESIGN
There are two things I see a lot of new entrepreneurs getting caught up on while in the start-up phase of their businesses, the first is brand colors, and the second is their logo—the logo can really be a show stopper for some people.
I’m going to get real and honest with you, if you’re getting hung up on logo design to the point where you’re paralyzed and are not moving forward at all, it has nothing to do with the logo and everything to do with mindset. Remaining indecisive about a logo is procrastination, and procrastination is a form of fear. Take some time to get quiet and go within. Dive deep to discover where the fear is coming from. Awareness is key in moving forward.
Don’t let your budget hold you back either, you can easily design a logo yourself using Canva, Photoshop, or even a Word doc.
If you’ve got the funds to hire a professional designer, by all means, please do that. This post is for those of you who are on a budget and are letting your logo design get in the way of getting started.
Let’s get into action now and build some momentum!
1. CANVA HAS HUNDREDS OF PREDESIGNED LOGOS TO CHOOSE FROM.
You can customize each one to match your brand colors, select one of their color palettes, and you can change the fonts. You can also design your business cards right away using your new logo design.
2. DESIGN CUTS HAS AN ASSORTMENT OF DESIGN ELEMENTS FROM TEXTURES, TO GRAPHICS, AND FONTS.
Their bundles range in price from $18 to $39 and include themed design elements along with a PDF guide. You can use these elements to design your logo, business cards, marketing materials, and website. I created the below example in Photoshop using DesignCuts Watercolor Flowers Pack Octopus Artis bundle.
3. KEEP IT CLASSIC AND STRAIGHTFORWARD USING A SIMPLE FONT ALONG WITH YOUR BRANDING COLORS.
Your business is going to evolve very quickly in the first year. Make a decision now and don’t overthink it. You can always make changes later.
Brand colors and a logo are just the tips of the iceberg when it comes to building a brand for your business. Stay tuned! We’re going to dig deep and take a look at what REALLY makes a brand come to life.
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